Tuesday, March 23, 2010

"ezree"

Here’s an interesting tidbit: ESRI employees received an email from corporate last week regarding the pronunciation of ESRI. We will now be calling ourselves “ezree” instead of E-S-R-I to ensure “consistent name recognition around the world”. This makes sense as most non-ESRI employees know the industry’s leading GIS software company as “ezree”. Even I called it "ezree" prior to becoming an employee. Though now the pronunciation sort of makes me cringe. How do you feel about it?